ted talk malcolm gladwell david and goliath

Whatever your literature or film genre of choice, it’s likely that somewhere amongst the books you’ve read or films you’ve watched, you’ve come across an underdog story.įrom Rocky to Star Wars and everything else in between, there’s nothing more inspiring than a film about the little guy (or gal!) who succeeds despite the odds being stacked against them and so it’s no surprise that the concept that has often been applied to the battle between the big banks and start-up fintech companies. Watch this great TED talk by Malcolm Gladwell with a deeper dive on this famous tale.David and Goliath - an underdog story Posted on the 31st January 2018įor some 3,000 years, the story of David and Goliath has filled our cultural consciousness. So don’t worry about any competitive retaliation, just keep moving forward as if all their armor is down. They won’t see you as a threat until it’s too late. This is a huge benefit to any up-and-coming brand. This fallacy makes them unprepared for targeted attacks. Large established companies often fall into the trap of believing that smaller players can’t possibly compete because they have neither the awareness nor resources to outmatch them. Overconfidence makes you drop your guard. Identify their weak spots and develop plans to specifically target them. By focusing on highly targeted audiences through niche offerings, you can overcome your biggest competitors. Precision tools can be more effective than heavy equipment.īeing large makes you slow and committed to appealing the masses. Then determine which areas they’re completely blind to. In terms of business strategy, identify the areas that they’re focusing on. The medical term is called Acromegaly, which can cause blurriness and loss of peripheral vision. Use these lessons from this ancient story to make your own story about overcoming overwhelming odds. Unless you’re the market leader in your category and region, it may seem impossible to beat the “big guys.” They have more money, more awareness, more resources to blow you out of the water with any type of marketing promotion that you can do.

Ted talk malcolm gladwell david and goliath